TIME WARNER CABLE’S RESEARCH PROGRAM RELEASES TWO NEW REPORTS
Reports Address Influence of Home Internet Access on Workforce Participation and Impact of New Media on the Economics of Television
June 18, 2012 (New York, NY)
Time Warner Cable (NYSE: TWC) today issued two reports as part of its Research Program on Digital Communications. Launched in February 2010, the Research Program engages scholars to increase understanding of the benefits and challenges facing digital technologies in the home, office, classroom and community. The reports are available for free download at the program’s website.
Program Value in the Evolving Television Audience Marketplace, by Philip M. Napoli, Professor at Fordham University’s Graduate School of Business and Director of Fordham’s Donald McGannon Communication Research Center.
The report examines how the television industry is using social media tools to go beyond traditional ratings, allowing stakeholders to know not only how many people are watching a particular show, but their engagement, recall and response to it. While these new tools tap information that might lead to increased diversity in television programming, their use is in its incipient stage. More work will be required to realize the benefits of new measurement metrics. Today, the data they produce are pieces of the ratings pie. But they are opening the door to a future rich with possibilities for program creators, distributors and audiences alike.
The Effects of Internet Access on Labor-Supply Decisions, by Sara Champion, associate at Cornerstone Research; Katrina Kosec, post-doctoral fellow at the International Food Policy Research Institute; and Christopher Stanton, Assistant Professor, Department of Finance at the University of Utah.
The first attempt to examine the connection between Internet technologies and workforce participation, this study illuminates a striking phenomenon: broadband access in the home is strongly correlated with employment, with the amount of hours worked, and with working from home. The report also finds a strong connection between working and having home broadband Internet access for women and black men. While the authors don’t argue that subscribing to broadband makes it more likely that a person will find and keep a job, they raise important points about the connection between having broadband Internet access and the amount of time and way in which people work. The policy implications of these findings for broadband adoption could be profound.
Fernando Laguarda, director of the program and Vice President for External Affairs and Policy Counselor at Time Warner Cable, said, “We are proud to continue to select and present reports from the best and brightest thought leaders in telecommunications and media policy. These reports continue to increase understanding of the challenges and opportunities that arise in digital communications. Moving into our third year, the Time Warner Cable Research Program’s agenda will continue to inform, enlighten and expand the communications and technology policy debate.”
About the Time Warner Cable Research Program on Digital Communications
The Time Warner Cable Research Program on Digital Communications awards stipends to foster research dedicated to increasing understanding of the benefits and challenges facing the future of digital technologies in the home, office, classroom and community. Individual researchers affiliated with universities and not-for-profits are eligible to apply for the stipends. The recently published essays and more information about the program can be found at www.twcresearchprogram.com and by following http://twitter.com/TWC_RP. The deadlines for the next awards are November 1, 2012 and April 1, 2013.
About Time Warner Cable
Time Warner Cable is among the largest providers of vide, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.